The Most Important Product Decision Is What You Don't Build — Liam Nugent
Ask a team what they shipped this year and you will get a list. Ask what they killed and the room goes quiet. Liam Nugent has twice refused to build the two features everyone asks for in consumer finance apps — a document hub and a notifications centre — and his essay is the case for those refusals. Both features follow the same shape: A real problem underneath: legacy systems emit PDFs, and compliance wants a “persistent communications channel” A lazy solution that looks simple: a list of files, or a bell icon with a red dot Stakeholders adding “just one more thing” until you have rebuilt Google Drive or a bad Gmail clone A permissions model, per-platform quirks across every iOS release cycle, and a maintenance bill that never ends The build cost turns out to be the small number. What actually changes stakeholders’ minds is seeing the running cost laid out over years — that “tends to bring people back from the brink.” And killing the platform does not remove the original problem, so he takes each use case on its own merits and asks whether it needs an entire platform before it can be said at all. Most of the time the answer is something simple or something that already exists, “even if it isn’t perfect.” ...