Build an AI Writing Factory for People You Care About

Zack Proser of WorkOS describes two AI-assisted creative tools in a talk on AI Engineer.

A writing tool for colleagues

Proser built Blogbot to help colleagues share work they might otherwise never publish.
A Slack request can gather event transcripts, images, discussions and framing into a draft.
He estimates drafts arrive 85–90% of the way there; a person still iterates, reads and signs off on the whole post.
Connectors, custom tools and fact-confirmation requests sit behind a familiar interface. The readiness estimate is his judgment, not an independent quality measurement.

A cymbal factory’s musicians inspect finished instruments, an analogy Proser uses for human responsibility in a fast production line.
His blacksmithing metaphor assigns the author three roles: spark the idea, guide the work like bellows, and decide when to quench and publish.
His proposed test: is the work true, useful, beautiful and helpful? That standard requires real verification, not merely fluent output.

Proser says he built a bedtime-story app for his two children in four hours; it turns photos and experiences from their day into narrated stories.
Their requests for repeats prompted him to add voice control. This is a personal prototype, not a measured study of learning or creativity.
His broader suggestion: encode expertise in a tool, let other people bring their own material, and improve it from their feedback.

“The finished work still has to earn my name.”