Hamel Husain’s 38-second clip challenges the reflex to turn an executive AI mandate into a chatbot on an existing product. YouTube disables embedding for this video; the header links directly to it.

Start with the user’s work

  • A bolt-on chat window can check the “we use AI” box without making the product meaningfully better.
  • Ask which existing task could become faster or easier for the user.
  • Depending on the workflow, exposing an API or an MCP interface—a way for AI tools to interact with the product—might be more useful than adding chat UI.
  • He offers alternatives, not evidence that either interface is always the right design; the short does not show a worked example.

“Be thoughtful of how you can actually help the user … accelerate their workflow.” — Hamel Husain