Hamel Husain explains why annotation work should usually begin with open-ended observation rather than a premature rubric or “correct” reference answer.

Start without the answer key

  • A reference answer is an example of a correct response.
  • A rubric is a set of criteria used to judge a response.
  • Neither is required before inspecting data; defining them too early can bias annotators toward the team’s initial assumptions.
  • Husain calls the discovery of better criteria while examining real examples criteria drift.

Let traces reveal the problem

  • Imagine a support agent that follows the written refund policy and escalates correctly.
  • Reviewing traces may reveal that the escalation itself is clumsy and frustrating, even though it satisfies the original specification.
  • An early rubric focused only on policy compliance would miss that product failure.

The sequence that works

  1. Review representative traces without forcing observations into preset categories.
  2. Write open-ended notes about anything confusing, incorrect, or harmful.
  3. Group similar notes and count them to expose recurring patterns.
  4. Turn the observed patterns into a stronger rubric and better reference examples.

“It’s often better to wait until after you look at some data before you specify a rubric or have reference examples.” — Hamel Husain