Postmortem: Game Developer Magazine — Brandon Sheffield
In the final issue of Game Developer magazine (June/July 2013), editor-in-chief Brandon Sheffield did something the publication had spent two decades asking of other developers: he wrote an honest postmortem of his own operation, a few months shy of its twentieth birthday. What went right: Print prestige — contributors would rather be published in print than on the sister website, and Sheffield is clear-eyed about why: it is the same instinct that “we grew up with it, so it must be better,” the one that sends indie games to consoles that sell worse than the alternatives. Annual state-of-the-industry reports — the Salary Survey and Front Line Awards ran for over a dozen years and remain the only contiguous data on developer pay and tool rankings. A hardcore crew — from around 2005 the magazine was produced by two full-time people plus part-timers, shipping 52 to 96 pages a month with multiple edit and art passes. A frank, honest tone — the postmortem format itself. Sheffield treats that as the magazine’s main public good: the industry has few places where developers are encouraged to be honest with each other. What went wrong: ...